Our Work.

The Situation

Herc, a third-generation manufacturing business, was handling a high volume of daily quote requests across multiple product lines. Each product had over 60 variants, making quote creation heavily manual and time-consuming.

The inside sales team was spending 20–30 minutes per quote, navigating product configurations, calculations, and discounting at a volume of 50–60 quotes per day. Delays in turnaround were directly leading to lost deals and revenue.

The Focus

The priority wasn't adding more people or pushing the team harder, it was removing friction.

We focused on:

• Reducing time spent per quote
• Eliminating manual calculations and errors
• Creating a system the team could actually use, not avoid

The Work

A master Google Sheet was designed to function like a lightweight ERP system:

• All product variants built into a single structured framework
• Automated calculations across configurations
• Integrated discounting logic
• A standardised quote template aligned with business needs

The system was built to be intuitive, requiring minimal training and effort.

The Shift

Quote creation time dropped from 20–30 minutes to 3–4 minutes per quote.

The sales team could respond faster, reduce errors, and handle higher volumes without bottlenecks—directly improving deal conversion and revenue flow.

The Situation

Simran Patankar, the artist and founder behind Stoberimoo, had just quit her full-time job to commit to her art business. While the decision felt right, it also came with fear, overwhelm, and uncertainty around how to actually build a sustainable business around her work.

She came in with a strong artistic vision and commitment to her craft, and was looking for clarity, structure, and guidance to turn that vision into a sustainable business.

The Focus

This wasn't about rushing growth or chasing revenue.

The focus was to build a steady, grounded foundation, one step at a time.

We prioritised:

• Creating clarity around the business and brand direction
• Supporting Simran through the emotional and practical shift to full-time entrepreneurship
• Building systems that allowed consistency without burnout

The Work

Through weekly consulting sessions (starting July 2025), we worked across:

The Shift

Simran now operates with confidence, clarity, and commitment to her art business.

Revenue began converting naturally, not because it was chased, but because the right work was being done consistently. The business now moves with intention, making growth a by-product of alignment and action.

The Situation

Womenpow Studio, led by founding artist Avantika Mathur, is a digitally driven art practice with a strong presence across art and fashion. With over a decade of experience and formal training across international and Indian institutions, Avantika's work translates powerfully into physical products.

What was needed was a reliable product partner, one who could take her digital art from concept to finished product with care and consistency.

The Focus

The focus was simple: flawless execution without friction.

We aimed to:

• Translate digital artwork accurately into physical formats
• Maintain artistic integrity through every production decision
• Create a smooth, repeatable process that didn't distract from Avantika's creative work

The Work

OTP acts as Womenpow Studio's product partner, handling end-to-end execution:

The Shift

With a dependable production process in place, Womenpow Studio can confidently extend its digital art into tangible products, without compromising on quality or creative vision.

The Brand

Shenoy's, founded in 1967, is a legacy restaurant brand rooted in GSB cuisine. Led by Vikram K Shenoy, the third generation of the family, the restaurant was envisioned as a revival that honoured its cultural heritage while speaking to a contemporary audience.

The goal was to bring Shenoy's back as a space that felt familiar, warm, like family.

The Space & Interiors

We were involved from the earliest stages, shaping how the brand would be experienced physically.

Our role focused on:

• Early-stage decisions around the restaurant project initiation
• Interior and spatial direction to reflect GSB heritage
• Making cohesive selections across the space to create a unified experience
• Creating a heritage wall using archival photographs that anchored the restaurant in its history

The intent was to design a space that didn't just look rooted, but felt lived-in and authentic.

Menu Concept & Design

The menu was conceptualized and designed, with the end product created in close alignment with the Shenoy's experience, serving as a central touchpoint of the restaurant's identity.

Before starting the design process, we conducted focused research and competitive analysis, studying comparable heritage and coastal restaurants, understanding how cuisine, pricing, and presentation were positioned, and identifying opportunities to differentiate without losing authenticity.

This insight shaped a menu system that felt both rooted and refined.

OTP led:

• Concept and creative direction informed by research
• Visual language inspired by coastal culture and GSB traditions
• Layout, typography, and material direction
• End-to-end execution through to final production and delivery

The result was a menu that reflected cultural depth, competitive awareness, and a premium dining experience, while remaining true to the brand's heritage.

Social Media & Launch Direction

The social media launch for Shenoy's was treated as an extension of the in-restaurant experience, not just a promotional channel.

A key narrative focus was communicating that Shenoy's is a family-run restaurant, where dining is meant to feel like being welcomed into a home. Content was shaped to reflect warmth, familiarity, and care, positioning a meal at Shenoy's as an experience of dining with family, not just being served food.

Alongside this emotional lens, the launch was built with strategic intent.

The work involved:

• Crafting a launch narrative rooted in family, heritage, and hospitality
• Developing content and visual aesthetics aligned with the space and menu
• Maintaining consistency across physical and digital touchpoints
• Using performance insights to refine content direction and posting strategy

The result was a social presence that felt personal yet polished—where storytelling, aesthetics, and analytics worked together to introduce Shenoy's to its audience.

Videography

Videography was used as a key medium to capture and communicate the essence of Shenoy's, beyond still imagery and written narratives.

The focus was on creating films that reflected the warmth of a family-run restaurant, the intimacy of the dining experience, and the cultural depth of GSB cuisine, while staying visually aligned with the brand's overall aesthetic.

The work involved:

• Conceptualizing video narratives aligned with the brand
• Scriptwriting to guide storytelling and pacing
• Direction to ensure visual and tonal consistency across films

The outcome was a set of films that brought the Shenoy's experience to life, designed to integrate seamlessly across the website and launch touchpoints.

End-to-end websites built with clarity, structure, and intent.

From content and flow to design direction and execution—we build websites that don't just look good, but work hard for your brand.

What we handled